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The Era Of Online Shopping

by Ryan Nguyenon April 8, 2016April 8, 2016

The number of businesses that are taking their activities online are growing exponentially day by day. Using the internet, as a platform to launch their products and services to a global customer base, has allowed many businesses to expand as well as to become more accessible. While, previously, online retail and sales were limited to a few sectors, today it has expanded to the point where almost anything can be purchased online.

Fashion Retail

This is the most popular form of retail that can be seen online. Most clothing stores have gone virtual, and allow their customers to gain a shopping experience, different to the brick and mortar system of shopping, yet equally satisfying. Most online clothing stores categorize their products on offer based on colour, size, season and occasion, along with accurate size charts and additional fashion tips on how a particular item can be accessorized.

Real Estate

Real Estate agents have also taken their business online, providing various house and land packages through their homepages.

These house and land packages in Cranbourne will include all details needed by a prospective buyer. In addition they provide instantaneous communication services between real estate agents and potential clients, to make sure any clarifications needed can be made immediately.

Food business

This industry too is taking advantage of convenient shopping by enabling customers to order their food, as well as make payments, online, and get their food delivered right to their doorstep. In addition to running the actual restaurant, this is an additional service they can offer, to add value to their business. Furthermore certain home bakers as well as other newbies to the food industry use the internet to sell their products in order to test the waters.

Travel and Leisure

Travel Agencies are not new entrants to the online retail scene. However the expansion of the use of the internet has allowed them to expand to larger markets geographically. For example a small travel agency which arranges tours to a local attractions can now be accessed by a tourist coming all the way from Europe. Using an online platform, even such a small business is able to reach a global market. An emerging online trend in travel and leisure is the use of social media in promoting destinations, hotels and restaurants. Along with online review sites, these work as great promotional tools for the hospitality and tourism industry.

Banking and Financial Services

The banking and finance sector too has become digitalized, and is a huge enabler of the functions mentioned in all of the categories above. Banks now offer majority of their services to be carried out online with fund transfers, bill settlements, loan applications, and purchase or sale of investments, being some of the more common ones.

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Ryan Nguyen

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